Are you considering buying a property in Marrakech to rent it short-term on Airbnb? This free Airbnb profitability simulator, calibrated with assumptions specific to Marrakech, estimates your net income and your net annual yield. Adjust the values: the result updates instantly.

How is net Airbnb profitability calculated?

• Nights booked/year = 365 × occupancy rate
• Gross income = price/night × nights booked
• Net income = gross − platform fees − commission − expenses
• Net yield = net income ÷ purchase price × 100

The Airbnb market in Marrakech

In Marrakech, tourist demand stays strong all year round (Medina, Guéliz, Hivernage, Palmeraie), with peaks during holidays and events. Well-located riads and apartments post some of the highest nightly prices and occupancy rates in Morocco.

Improving your profitability

Professional photos, dynamic pricing, excellent reviews and a responsive concierge service are the key levers. Optimized management increases occupancy and the average price.

Estimate my property’s profitability in Marrakech

Frequently asked questions

What occupancy rate should you target in Marrakech?

The default values reflect typical ranges observed in Marrakech. Take a conservative assumption for a first estimate and refine it with data from your own neighborhood.

Does the net yield include tax?

No. It is calculated before rental income tax. Use our Moroccan rental income tax calculator for the net after taxes.

Indicative estimate provided for informational purposes: it does not constitute financial, tax or legal advice, nor a guarantee of results. Actual amounts vary depending on the property, location and market conditions. Sources: DGI (tax.gov.ma), HCP (hcp.ma).

Marrakech: a high-potential Airbnb market

Marrakech captured a large share of the nearly 20 million tourists Morocco welcomed in 2025, driven by the Medina, Guéliz, Hivernage and Palmeraie. In short-term rentals, three levers determine your results: the average price per night, the occupancy rate and keeping costs under control.

Which figures to keep in mind for Marrakech?

In 2025-2026, the average price per night observed in Marrakech is around 800 to 1,000 MAD, with an occupancy rate of 55 to 62% depending on the neighborhood and season. These ballpark figures, pre-filled in the simulator, should be adjusted with the real data for your street and property type.

Support from Armonia Solutions

Armonia Solutions manages and optimizes short-term rentals in Marrakech and throughout the region. Our on-the-ground experience (dynamic pricing, guest welcome, cleaning and maintenance) lets us offer realistic assumptions and concretely improve your occupancy rate and net income.

Other frequently asked questions

Is this simulator suitable for both a studio and a villa in Marrakech?

Yes. Enter the purchase price, the average price per night and the occupancy rate matching your property type in Marrakech (studio, apartment, riad or villa) for a tailored estimate.

Do the results take taxes into account?

No, they are calculated before tax. Combine this tool with our Moroccan rental income tax calculator to estimate your net after taxes.

To go further: discover all our free practical tools and check the official source Haut-Commissariat au Plan (HCP).

For reference, amounts are also converted into dollars (1 $ ≈ 10 MAD, indicative rate). For an up-to-date rate, use our currency converter.

Read also: Vacation Rental Management Imi Ouaddar Agadir (2026 Guide)