Renting in Marrakech short-term (Airbnb) or long-term? This free comparator calculates the annual net income gap between the two strategies, using local assumptions.

Method

• Long-term net = monthly rent × 12
• Short-term gross = price/night × (365 × occupancy)
• Short-term net = gross × (1 − fees %) − specific costs

The Marrakech context

In Marrakech, tourist demand stays strong all year round (Medina, Guéliz, Hivernage, Palmeraie), with peaks during holidays and events. Well-located riads and apartments post some of the highest nightly prices and occupancy rates in Morocco.

Choose the best strategy in Marrakech

Frequently asked questions

Is short-term always the winner?

Not always: fees and management reduce the gap. In some cases long-term stays remain more advantageous, especially off-season.

Indicative estimate provided for information only: it does not constitute financial, tax or legal advice, nor a guarantee of results. Actual amounts vary depending on the property, location and market conditions. Sources: DGI (tax.gov.ma), HCP (hcp.ma).

Marrakech: a high-potential Airbnb market

Marrakech captured a large share of the nearly 20 million tourists Morocco welcomed in 2025, driven by the Medina, Guéliz, Hivernage and Palmeraie. In short-term rentals, three levers determine your results: the average nightly price, the occupancy rate and keeping fees under control.

Which figures to keep in mind for Marrakech?

In 2025-2026, the average nightly price observed in Marrakech sits around 800 to 1,000 MAD, with an occupancy rate of 55 to 62% depending on the neighbourhood and season. These orders of magnitude, pre-filled in the simulator, should be adjusted with the real data for your street and property type.

Support from Armonia Solutions

Armonia Solutions manages and optimises short-term rentals in Marrakech and across the region. Our hands-on experience (dynamic pricing, guest welcome, cleaning and maintenance) lets us suggest realistic assumptions and concretely improve your occupancy rate and net income.

How English-speaking demand shapes the short- vs long-term choice

For an English-speaking owner, the comparison often tilts toward short-term lets in Marrakech. The United Kingdom is one of Morocco’s top five source markets, and British arrivals rose around 25% in 2025 as Morocco set a record of 19.8 million visitors. With direct flights from roughly 14 UK airports (Jet2, easyJet, British Airways) plus strong US and Irish traffic, nightly demand stays high through UK school holidays and long weekends. Long-term tenancies bring stability and lower turnover, but in tourist-heavy districts such as the Medina, Guéliz and Hivernage the short-term premium from international guests frequently outweighs the extra fees and management.

Other frequently asked questions

Is this simulator suitable for both a studio and a villa in Marrakech?

Yes. Enter the purchase price, the average nightly price and the occupancy rate matching your property type in Marrakech (studio, apartment, riad or villa) for a tailored estimate.

Do the results take taxes into account?

No, they are stated before tax. Combine this tool with our rental income tax calculator for Morocco to estimate your net after tax.

To go further: discover all our free practical tools and check the official source Office National Marocain du Tourisme (ONMT).

For reference, amounts are also converted to US dollars (1 $ ≈ 10 MAD). For an up-to-date rate, use our currency converter.

Read also: Vacation Rental Manager in Marrakech Morocco: How to Choose