Which nightly rate should you set in Agadir to reach your income target? This free optimal nightly price calculator gives you the average rate to apply.

Method

• Gross income required = net target ÷ (1 − fees %)
• Nights rented = 365 × target occupancy
• Nightly price = gross required ÷ nights

Comparing with the Agadir market

In Agadir and the Souss region (Taghazout, Tamraght), the market is seaside and seasonal: high demand in summer and during the holidays, a quieter low season well suited to long stays. Purchase prices there are often more affordable than in Marrakech. Compare the resulting rate with similar listings in your area and adjust your target if needed.

Optimise my pricing in Agadir

Frequently asked questions

Should I keep the same price all year round?

No: it is an average. Dynamic pricing (high season, events) lets you exceed this average while filling the gaps.

Indicative estimate provided for information only: it does not constitute financial, tax or legal advice, nor a guarantee of results. Actual amounts vary depending on the property, location and market conditions. Sources: DGI (tax.gov.ma), HCP (hcp.ma).

Agadir: an Airbnb market with strong potential

Agadir, the main seaside resort of southern Morocco, enjoys almost continuous sunshine and a loyal European clientele, with Taghazout and Tamraght booming. In short-term rentals, three levers determine your results: the average price per night, the occupancy rate and keeping fees under control.

Which figures to keep in mind for Agadir?

In 2025-2026, the average price per night observed in Agadir is around 600 to 850 MAD, with an occupancy rate of 40 to 50% depending on the area and season. These orders of magnitude, pre-filled in the simulator, should be adjusted with the real data for your street and property type.

Support from Armonia Solutions

Armonia Solutions manages and optimises short-term rentals in Agadir and across the region. Our on-the-ground experience (dynamic pricing, guest welcome, cleaning and maintenance) allows us to suggest realistic assumptions and concretely improve your occupancy rate and net income.

Where Agadir’s Airbnb demand comes from

Much of Agadir’s short-term rental demand is driven by Northern European visitors, with British, German and Scandinavian travellers among the most frequent. Agadir–Al Massira Airport receives direct flights from numerous UK and European cities, sustaining occupancy well beyond the summer peak. For owners, this means pricing should reflect a long, sun-driven season rather than a few high weeks: shoulder months still attract sun-seekers and longer stays. Benchmarking your nightly rate against comparable foreign-facing listings, and adjusting for the British and European booking calendar (school holidays, long weekends), typically does more for annual revenue than chasing a single peak-season price.

Other frequently asked questions

Is this simulator suitable for both a studio and a villa in Agadir?

Yes. Enter the purchase price, the average price per night and the occupancy rate matching your property type in Agadir (studio, apartment, riad or villa) for a tailored estimate.

Do the results take taxes into account?

No, they are before tax. Combine this tool with our rental income tax calculator for Morocco to estimate your net after tax.

To go further: discover all our free practical tools and check the official source Ministere du Tourisme.

For reference, amounts are also converted into dollars (1 $ ≈ 10 MAD, indicative rate). For an up-to-date rate, use our currency converter.

Read also: Airbnb Rules in Morocco: Restrictions and Obligations (2026)