What nightly rate to set in Marrakech to reach your income target? This free optimal nightly price calculator gives you the average rate to apply.

Method

• Required gross revenue = net target ÷ (1 − fees %)
• Nights booked = 365 × target occupancy
• Nightly price = required gross ÷ nights

Compare with the Marrakech market

In Marrakech, tourist demand stays strong all year round (Medina, Guéliz, Hivernage, Palmeraie), with peaks during holidays and events. Well-located riads and apartments post some of the highest nightly prices and occupancy rates in Morocco. Compare the rate you obtain with similar listings in your neighbourhood and adjust your target if needed.

Optimise my pricing in Marrakech

Frequently asked questions

Should I keep the same price all year round?

No: this is an average. Dynamic pricing (high season, events) lets you exceed this average while filling the quiet periods.

Indicative estimate provided for information only: it does not constitute financial, tax or legal advice, nor a guarantee of results. Actual amounts vary depending on the property, location and market conditions. Sources: DGI (tax.gov.ma), HCP (hcp.ma).

Marrakech: a high-potential Airbnb market

Marrakech captured a large share of the nearly 20 million tourists Morocco welcomed in 2025, driven by the Medina, Guéliz, Hivernage and Palmeraie. In short-term rentals, three levers determine your results: the average nightly price, the occupancy rate and keeping fees under control.

Which figures to keep in mind for Marrakech?

In 2025-2026, the average nightly price observed in Marrakech sits around 800 to 1,000 MAD, with an occupancy rate of 55 to 62% depending on the neighbourhood and season. These orders of magnitude, pre-filled in the simulator, should be adjusted with the real data for your street and property type.

Support from Armonia Solutions

Armonia Solutions manages and optimises short-term rentals in Marrakech and across the region. Our hands-on experience (dynamic pricing, guest welcome, cleaning and maintenance) lets us suggest realistic assumptions and concretely improve your occupancy rate and net income.

English-speaking demand and your Marrakech pricing

The United Kingdom is now one of Morocco’s top five source markets, alongside France, Spain, Italy and Germany. Morocco welcomed a record 19.8 million visitors in 2025 (up 14% on 2024), and British arrivals climbed around 25% over the year, with the country projecting close to one million UK tourists. Direct flights reach Marrakech from roughly 14 UK airports on carriers such as Jet2, easyJet and British Airways, feeding steady year-round demand. For your nightly pricing, this English-speaking audience matters: clear English listings, flexible stays around UK school holidays, and rates that stay competitive with Spain help lift occupancy without underpricing your riad or apartment.

Other frequently asked questions

Is this simulator suitable for both a studio and a villa in Marrakech?

Yes. Enter the purchase price, the average nightly price and the occupancy rate matching your property type in Marrakech (studio, apartment, riad or villa) for a tailored estimate.

Do the results take taxes into account?

No, they are stated before tax. Combine this tool with our rental income tax calculator for Morocco to estimate your net after tax.

To go further: discover all our free practical tools and check the official source Office National Marocain du Tourisme (ONMT).

For reference, amounts are also converted to US dollars (1 $ ≈ 10 MAD). For an up-to-date rate, use our currency converter.

Read also: Airbnb Occupancy Rate in Marrakech: Optimize Your Income